Overview

Rooster is positioned as the first national craft Vermouth, blended with a caring and innovative personality that naturally sets it apart.

Taking advantage of a new but traditional recipe, with the launch of the new dry product line that features a re-utilizable bottle and refilling spots, the team felt the need to revamp the brand system so it better reflects such characteristics.

The approach along the creative process was all about creating and emphasizing the new concept of Revolutionary Spirit, raising the visual identity to a level that denotes a high quality botanical beverage, with a different style that stands out